Dimethylaminoethanol, or DMAE, is a cosmetic ingredient that has garnered attention for its anti-wrinkle and skin-firming properties. It has the ability to rapidly improve the appearance of aging skin, providing brightness, softness, reduction in fine lines and sagging, a lifting effect on the facial skin, and a decrease in periocular wrinkles and dark circles. The small size of the polymeric micelles in Micellar Lifting, ranging from 10 to 50 nm, allows for better skin penetration and provides a gradual release of the active ingredient, extending the product’s effectiveness. Encapsulation of the active ingredient also reduces unpleasant odors and enhances the stability of the encapsulated compounds, resulting in a pleasant sensory experience.

Usage Recommendations: External use. Facial and body creams, gels, serums, and lotions (1 – 10%).

Active Ingredient: DMAE Bitartrate (INCI: DIMETHYLAMINOETHANOL TARTRATE, CAS: 5988-51-2).